Virtual Dining Concepts

VDC was co-founded by English-American businessman and Planet Hollywood founder Robert Earl,[2] his son Robbie,[3] and Trish Giordano[4] in 2020.

In 2022, he was replaced as CEO with former DoorDash enterprise partnerships lead Stephanie Sollers, who steped down as a board executive in January 2024.

[8] VDC has produced concepts such as Wing Squad, P.Za Kitchen, Midtown Salads, and City Burger Co.[2] as well as celebrity collaborations such as FaZe Subs,[9] MrBeast Burger, Pauly D's Italian Subs,[10] Tyga Bites,[11] and NASCAR Refuel.

[12] On July 31, 2023, MrBeast (Jimmy Donaldson) filed a lawsuit against Virtual Dining Concepts for breach of contract.

The firm, represented by Greenberg Traurig, further claims that Donaldson used "bullying tactics" in order to escape from his existing contractual obligations without sensible reasoning.