It can be considered the online equivalent of a traditional tradeshow or exhibition, but exhibitors and visitors connect on the web rather than in person.
Virtual tradeshows can be accessed anywhere, as their geographic location does not limit them, so all that's needed to attend is a device with a good connection to the internet.
The virtual trade fair thus provides live interaction between users on several levels (one-to-one, one-to-few, one-to-many and many-to-many) and simultaneously.
Providers of virtual event platforms have seen immense growth in the demand for their products, partly attributable to the 2009-2010 recession driving cost-cutting approaches to business.
According to a Champion Exposition Services study, one in four people planned to use a digital event platform in the association market.