Vitosha Boulevard (Bulgarian: булевард „Витоша“, often called just „Витошка“, Vitoshka) is the main commercial street in the centre of Sofia, the capital of Bulgaria, which has stores, restaurants and bars.

Many high-end fashion labels have outlets on Vitosha boulevard and the neighbouring streets: Versace, Escada, Bulgari, D&G, La Perla, Lacoste, Van Laak, Ermenegildo Zegna, Tru Trussardi, Moreschi, Marella, Max Mara, Gianfranco Ferré, Emporio Armani, Tommy Hilfiger, Boss, Baldinini.

The corner of Vitosha and Patriarch Evtimiy boulevards, so called the Pharmacy (Bulgarian: Аптека), is a popular place for meetings.

Historical benches and street lights were added, as well as Art Nouveau round kiosks, more green areas, fountains, open-air bars, and a clock tower at the St Nedelya Church displaying the time in various world capitals.

The north end of the pedestrian part of the boulevard is served by Serdika and Serdika II stations of the Sofia Metro as well as several tram lines, while the south end is served by NDK and NDK II metro stations and trolleybus lines.