VMX is a Philippine subscription video on demand over-the-top streaming service owned and operated by Viva Communications.

Despite lacking a dedicated team for streaming services, Viva quickly mobilized its existing workforce to build the platform.

COO and President Vincent del Rosario noted that while the company lacked technical expertise in streaming, they made up for it with their extensive library of content, which included over 3,000 hours of films.

Viva earmarked at least ₱1 billion annually for production amidst the pandemic to support industry workers and continue providing entertainment to the Filipino audience worldwide.

In August 2024, it released Unang Tikim (First Taste) starring Angeli Khang and Robb Guinto, which is the first Vivamax original movie shown in the cinemas.

VMX quickly gained a reputation as a purveyor of softcore pornography,[11] as most of their originals featured mature, adult-themed and erotic content.

[15] VMX's library of erotic content was criticized by Philippine senator Jinggoy Estrada who called out the streaming service for allegedly allowing younger audiences easy access to "sexy contents" with no redeeming value, amid calls for the Movie and Television Review and Classification Board (MTRCB) to expand its scope for them to enforce ratings on online streaming services.

[11][16] Vivamax officially rebranded as VMX in October 2024 as the streaming service reached a significant milestone of 12 million subscribers.

Aside from the Philippines, it is also available in the following countries:[18] Viva has licensed a number of their VMX originals for distribution in Europe to the Busch Media Group GMBH & Co. KG.