It provides at least grade B coverage to much of the South Carolina portions of the Charlotte and Augusta areas, and can be heard clearly as far east as Florence and as far west as Union.

Jim Marshall, former general manager of WMHK, was responsible for the revitalization of the station, changing the format from the older-style Christian music and adding a contemporary feel to the broadcasts.

The morning show and the afternoon drive program became more sophisticated, featuring local weather personalities like WOLO Meteorologist Reg Taylor and live local traffic reports from WIS' Traffic Command center, as well as news updates from its own award-winning news department with Bob Holmes and Dwight Moffitt.

Since then, staffing changes saw the departure of long-time morning host Rusty Rabon, who left for the ministry, along with the eventually closing of the news department.

For many years, its "Family Friendly Morning Show" with Steve Sunshine and Amy Byrd was among the top rated in the Columbia market among women ages 25–54.

Examples of Bible teaching programs during the late 1990s included Greg Laurie, Dr. Charles Stanley, Dr. Tony Evans, and Adrian Rogers.

In addition, Bob Holmes and Dwight Moffit provided local news coverage during the morning and afternoon shows along with the weekly newsmagazine "Vantage Point".