Licensed to Baton Rouge, Louisiana, United States, the station is currently owned by Jimmy Swaggart Ministries.
Its programming is also broadcast full-time on co-owned KCKR (91.1 FM) serving Lafayette, Louisiana, WQUA (102.1 FM) serving the Mobile Alabama area; WJYM (730 AM) serving Bowling Green/Toledo, Ohio area; and WFFL (91.7 FM) serving Panama City, Florida; and WGSG (89.5 FM) serving Lake City, Florida.
The station has been programming this format since 1995, and offers programming from the Family Worship Center and Jimmy Swaggart Ministries.
For nearly 30 years (1962–1992), The WJFM calls were assigned to Western Michigan's 320,000-watt powerhouse FM station 93.7FM.
However, when the station was sold and switched formats, the WJFM calls were dropped and changed to WBCT.