[1] Until 1941 the station used a number of broadcast frequencies, but had settled on 1430 kHz by 1928 operating first with 500, and later with 1,000 watts from a transmitter on Mt.
Following the North American Regional Broadcasting Agreement (NARBA) in 1941, WHEC was reassigned to 1460 kHz, and after the war boosted power to 5,000 watts from new transmitting facilities south of the city in Brighton, New York.
At first the station operated with a full-service adult contemporary format reminiscent of the final years of Gannett ownership, competing directly with clear-channel WHAM.
American General Media repositioned the station as a religious outlet and announced that the callsign WWWG (originally chosen simply as an easily remembered brand name) would stand for "Where We Worship God".
[3] In the summer of 2003 WWWG was purchased by Buffalo-based Holy Family Communications to become the network's fourth Catholic radio venture.