[1] The station was granted permission to operate at night, running 100 watts, to broadcast political speeches, sporting events, and other special occasions.
[13] In December 1969, James W. Harris reached an agreement to transfer control of WJRD's license holder, Cooper Radio Inc., to Druid City Broadcasters Inc. in exchange for stock in Druid City Broadcasters and an employment agreement with Cooper Radio.
With this move, both stations, along with another AM radio station that remained in Jasper, Alabama, WWWB later changing its call letters to WZPQ (these call letters were chosen to show their connection to; WZBQ and WZBQ-FM)[17] were all owned by Sis Sound, Inc.[18] Sis Sound, Inc. was a corporation based in Jasper, Alabama, and whose stock holders were the descendants of Walter Will Bankhead (July 21, 1897 – November 24, 1988) whose radio empire started with; WWWB in Jasper.
In June 1992, while still owned by Sis Sound, Inc., the station switched call signs again, this time to WSPZ to match its new satellite-based sports talk format.
[21] In mid-June 2003, the station came back on the air with an adult standards music format branded as "Timeless Classics".
[24] In the deal Citadel acquired WJRD and five other radio stations in Alabama for a reported sale price of $29 million.
[25] Citadel, already operating WJRD under a local marketing agreement, continued the adult standards music format under the "Timeless Favorites 1150" branding.
[12][27] Part of Citadel's then-new "Black Talk Network", WJRD aired shows hosted by "Fly Jock" Tom Joyner, activist Reverend Al Sharpton, Michael Eric Dyson, plus sports talk from the "Two Live Stews".
[27] The change to talk would prove short lived as it was dropped in September 2007 when Citadel Broadcasting (Farid Suleman, chairman/CEO) reached an agreement to transfer the license for WJRD to JRD, Inc. (James Shaw, president) for a reported sale price of $200,000.
[28] The station moved back to adult standards music and the "Timeless Classics" branding at the end of September 2007.