The transmitter is on Buffalo Avenue (NY State Route 384) in Niagara Falls, near South Hyde Park Boulevard.

Talbot began one of the first radio "two-way" telephone talk shows in the United States in the early 1950s, which was called Party Line.

The mid-morning show was named Viewpoint in the 1960s and continues to be hosted by longtime Niagara Falls fixture and former news director Tom Darro.

They included the Spanish language Ecos Borincanos program aimed at the Puerto Rican community, which enjoyed a 40-year run, along with the Italian Mattinata D'Oro and Pit Stop for auto-racing fans.

John Murphy, the radio voice of Buffalo Bills football, worked there early in his career, as did long-time WJYE/WMSX Morning Host Joe Chille, and national voice-over artist (and WTWW shortwave personality) Jeff Laurence.

Former WGN Radio-Chicago VP/general manager Tom Langmyer worked there as a summer fill-in personality, news reporter and anchor while in college.

[8] From 2000 to 2009, WJJL broadcast weekly games of the City of Buffalo Public School's Harvard Cup football league.

The broadcasts helped to foster the Harvard Cup Hall of Fame and HarvardCup.com as the first dedicated website devoted exclusively to high school coverage on the Western New York area.

Oldies occupy a six-hour block on Sunday afternoons, four of those hours hosted locally by John Farley, and the other two filled by Wink Martindale's syndicated revival of The History of Rock and Roll.

The station added a morning show hosted by Gail Ann Huber (a Buffalo radio veteran with experience at WECK, WHTT, and WYRK) and Bob Stilson (formerly at WBEN and WKBW-TV).

WHTT jock Tony Venturoli joined the station shortly after Lillis's departure, hosting a classic hits themed block.

Al Wallack, who hosted Jazz in the Nighttime on the original WEBR, reprised the show on Sunday afternoons on the current incarnation during its first few months of operation.

Dave Gillen, whose credits include time at 102.5 (the frequency now occupied by WBKV, the format now on WLKK-HD2) and co-founding the World's Largest Disco, served as program director and fill-in host.

In January 2022, WEBR brought back the Great American Songbook and traditional pop playlist on Sunday evenings, an arrangement that lasted one year.