WJTO began broadcasting in September 1957 as WMMS ("Where Most of Maine is Served") under original owner Winslow T. Porter Sr.

WJTO was a complete purchase: not just the station license, but also the equipment and real estate of 12 acres (49,000 m2), located on an ocean inlet.

Later in 2003 and 2004, Bittner made two adjoining land and house purchases, creating a full residence 600' from the station, all situated on 220 acres (0.89 km2) in West Bath, Maine.

Slowly, Bittner morphed it to an adult standards station with a lot of 1950s and 1960s oldies pop mixed in; in recent years,[when?]

WJTO's first fundraising drive in 2008 raised $29,676.11 from 657 different listeners (including a radio fan from Goshen, New York, who actually hunted down Bob and the station after hearing it on vacation) over an eleven-week period that summer.

Having allegiance to the listeners, as opposed to commercial interests, allows WJTO to have what they call a "pro-people attitude" with public service announcements and editorial opinions rarely heard on other stations.