WALL

WALL (1340 AM) is a commercial radio station licensed to Middletown, New York, and serving Orange County and parts of the Hudson Valley.

The station was owned by the Community Broadcasting Corporation whose partners were Roger Clipp, an executive with Triangle Publications (WFIL in Philadelphia) and John Morgan Davis, who ultimately served as Lieutenant Governor of Pennsylvania.

Shortly after taking the reins, Oroco decided to split the FM into the "beautiful music" format using an early automation system by Bonneville Program Services.

In August 1974, WALL staffers Randy West and Howard Hoffman, along with radio friends Pete Salant and Russ DiBello, recorded a satirical tape known as "NINE!

Ultimately, WVWA decides to go one step further and strip out all spoken-word content, leaving only a rapid-fire, barely intelligible station identification once an hour and the word "NINE!"

Even before an ending could be added to it, "NINE" immediately turned viral in the entire radio industry when an unfinished copy found its way to New York City's 99X (now WEPN-FM).

[5] At about 8 p.m. on Sunday, December 21, 1975, WALL suffered a fire which gutted its North Street studios, killing several residents in a third-floor apartment, and forcing the station to move to an abandoned, block-long Armory building in Middletown.

WALL signed on from the Armory at 6 o'clock the morning after the fire, using remote equipment borrowed from sister station WHVW in Hyde Park, New York.

In the WALL's "45th Anniversary Reunion Broadcast", on the weekend of August 2–3, 1987, the station looked back to its past and reunited air personalities including "Cousin Brucie", Howard Hoffman, Dave Charity, John Fisher, Ray Arthur, Randy West, Gene Pelc, Al Faust, Art Livesay, Alex Miller, Dick Wells, Jim Frey, Chris Rogers, Jim Brownold, Jon LeMieux, Jimmy Howes, Matt Paulson (Bruno), Jim Pappas, Al Larson and present owner Bud Williamson..

With this transaction new leadership was put in place and a number of employees were purged as the stations brought in a programming consultant and was one of the first to use a computer based music scheduler.

While WALL was left alone and did moderately well given its signal and status in the market, Crystal Radio had problems with WEOK given the aging demographics of that station's longtime adult standards format.

Up against the highly rated WABC in New York (and sharing much of its programming), the NewsTalk 13 simulcast struggled to find an audience, especially in Middletown; many listeners there thought the new station was too "Poughkeepsie-centric".

Both NewsTalk 13 and the ESPN Radio simulcast featured a large amount of sports rights including Yankees baseball, Giants and Jets football, and Marist College basketball.

At 2 pm on September 15, 2002 (following the rueful announcement "This was ESPN Radio"), WALL and WEOK flipped to a Spanish language Hot AC format as El Ritmo ("The Rhythm"), the first Spanish-language station in the Hudson Valley.

On April 11, 2011, former WALL personality Mark West brought live radio back to Middletown for the first time since 1999 when he began programming a local morning show from his studio in New Hampton, New York.