Licensed to Greenville, North Carolina, United States, the station serves the Greenville-New Bern area.

In 1963, Roy H. Park, owner of WNCT-TV, bought WGTC, Greenville's oldest radio station.

WGTC changed its call letters to the current WNCT two years later.

On February 2, 2017, Beasley Media Group announced that it would sell its six stations and four translators in the Greenville-New Bern-Jacksonville, North Carolina market, including WNCT, to Curtis Media Group for $11 million to reduce the company's debt; the deal separated the station from WNCT-FM, which was concurrently divested to Inner Banks Media to comply with FCC ownership limits.

[8][9] The beach music format began a simulcast on WELS-FM in Kinston on July 1, 2017.