It is owned by Hearst Television, which provides certain services to Naples-licensed ABC affiliate WZVN-TV (channel 26) under a local marketing agreement (LMA) with Montclair Communications.

The two stations share studios on Central Avenue in Fort Myers; WBBH-TV's transmitter is located along SR 31 in unincorporated southeastern Charlotte County.

[5] Buerry, along with investors Jackson Burgess and Howard Hoffman (also formerly of WMYR[5]), gave the station its call letters—WBBH-TV.

[1] The studios were finished by the start of December, with erection of the station's transmitting tower in Lehigh Acres still ongoing.

[7][8] After nearly six years, Buerry resigned as president in August 1974; he had been visible on air presenting station editorials.

[14] Waterman activated a new tower in 1983; the station began broadcasting at the UHF maximum effective radiated power of five million watts and improved its signal in the northern part of its coverage area.

[19] On June 1, 1994, Ellis Communications, the owner of WEVU, entered into a local marketing agreement with WBBH-TV, which began providing the station's news programming.

[27] Waterman Broadcasting announced on April 5, 2023, that it would sell WBBH-TV to Hearst Television, the first sale of the station in 44 years.

WBBH–WZVN had the market's first Doppler weather radar installed in the mid-1990s, and in 1997, a studio expansion was completed allowing both stations to present simultaneous 11 p.m.

[56] WBBH-TV discontinued regular programming on its analog signal, over UHF channel 20, on February 17, 2009, the original digital television transition date.

[57][58] As part of the SAFER Act,[59] WBBH-TV kept its analog signal on the air until February 21 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.