Licensed to Thomasville, North Carolina, it serves the Piedmont Triad.

But to protect other stations on 790 AM, at night it greatly reduces power to 26 watts.

[5] When the station moved to High Point in the early 2000s, it played southern gospel music.

[2] The WBLO letters, the name "The Ball" and the sports talk format were adopted December 14, 2004.

On June 4, 2010, Norberto Sanchez of Norsan Multimedia said that his company would lease WIST-FM and WBLO, with an option to buy.