Licensed to La Grange, North Carolina, United States, it serves the Greenville-New Bern-Morehead City area.

WZUP went on the air in 1993 as WBSY 104.7 FM, licensed to Rose Hill, North Carolina.

James Kenan High School football and Wake Forest sports were part of the programming as well.

In 1995, Jeff Barnes Wilson died, and Duplin County Broadcasters sold WBSY and sister station WEGG to Conner Media Corporation on June 7, 1996.

In 2003, the call letters were changed to WZUP, the station was relocated to a tower in Kinston, North Carolina, and a new Regional Mexican format was launched.