Fletcher, started the city's third radio station, WTIK, at 730 AM with studios downtown and an antenna on Ellis Road.
In 1956, Fletcher and Duncan sold WTIK to the Welch family's W & W Broadcasting of Salisbury, North Carolina, as they had moved on to found Durham's first television station, WTVD, channel 11.
Other employees included the long time morning show host Charlie "Country Boy" Cook who was on the air for more than 45 years when he retired, Program Director John Williford, who later left the station to work for WPCM, 101.1 FM, in Burlington, North Carolina, under the name Jack Daniels.
Robert “Bucky” Miller was a beloved station DJ for years, who met numerous country stars during his tenure.
Producers reportedly had chosen the WTIK studio for the antiquated 1950s-era mixing board at that time still in use featuring knobs instead of more modern slider controls.
[4] In 2005, plans were announced for Spanish broadcaster Que Pasa to lease WTIK's air time for a contemporary Latin format to complement the regional Mexican moving from former sister station WDRU, 1030 AM, to WLLQ, WRTG and WGSB.