[7] Other popular DJs were Dick Bennick, The Flying Dutchman,[8] and Rick Dees, who worked at WTOB, WCOG and WKIX when the stations were owned by Southern Broadcasting.

[9] Shortly after his retirement in 2015 from WEGO, a Winston-Salem Journal story said that when Smith Patterson went to work at WTOB, his name was the same as John Johnson and he was told not to use that name.

Truth Broadcasting eventually purchased the station and switched it to Christian talk,[12] later airing the same programming as WCOG.

[14] In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved back to WSGH.

[15] This was done even though the Spring 2002 Arbitron results showed WTOB had its highest ratings since the change to Spanish programming.

[8] Jerry Holt[17] leased the station from owner Davidson Media and was the general manager of WTOB as well as an on-air D.J.

WTOB was based on the style and music that made it the top radio station in Winston-Salem in the 1960s and 1970s, and past jingles and sound effects were used.

The classic hits format remained on the station's website[20] and moved first to WSMX[21] and on December 18, 2015, at noon, to WEGO.

With the area already served by strong VHF stations like Greensboro's WFMY-TV and Winston-Salem's WSJS-TV, WTOB-TV was fighting a difficult battle.