WKLJ (1290 AM) is a radio station broadcasting a sports format.

Licensed to Sparta, Wisconsin, United States, the station serves the La Crosse area.

The station is owned by Sparta-Tomah Broadcasting Co., Inc. and features programming from ESPN Radio.

It previously held the callsign WCOW from its inception until 1992.

[2] WKLJ programming is relayed to an FM translator in order to widen the coverage area, especially during nighttime hours; the translator also affords the listener the ability to listen on FM.