The allotment was created by a company known as Dri-Two, Inc. to serve as a "sister" FM station to the now-silent WAZF 1230 AM, also licensed to Yazoo City.

After some public interest in the retaining the allotment at Yazoo City, the FCC developed an alternate solution that could accommodate all parties.

After making the frequency change in 1995, the FCC solicited interest from parties intent on building a radio station on 93.1 FM in Yazoo City.

Although two parties expressed interest in the station during the frequency change stage (individual Clifton Thomas of Jackson and Dain Schult Radioactivity, Inc. of East Point, Georgia), a local third contender, Gordon ("Jerry") J. Lousteau, Jr., of WMGO 1370 AM in Canton was the only person that responded to the FCC's public notice, and therefore his WMGO Broadcasting Corporation was granted the license.

This change in city of license was necessary for WYAB to move its tower approximately ten miles south of its original location.

Just five months later, on January 24, 2009, WYAB moved to a tower three miles (4.8 km) southeast of Flora, the fourth different broadcast facility for the station.

At the same time, WYAB announced that it would become the new flagship radio station of the Mississippi Braves minor league baseball team.

SSR Communications, Inc. purchased the station from Mr. Lousteau after the extensive press coverage within broadcast trade publications regarding the attempted eBay sale.

WYAB broadcasts on 103.9 FM from a tower site in the Tougaloo neighborhood of north Jackson with 8,000 watts of effective radiated power.