The station is owned by Mid-West Family Broadcasting and launched a rhythmic contemporary format as "106.7 Jamz" in January 2007 before moving to 93.1 FM in October 2008.

While testing its signal, the station aired themes from various classic TV shows under the moniker "TV93"[3] before launching into "timeless rock" as "93.1 The Lake" on July 25, 2003.

In December 2005, (the month WHIT changed call letters to WHLK), "The Lake" began simulcasting on new frequency 106.7 (WSLK).

106.7 FM, the previous home of "WJQM" switched to call sign WWQN in preparation for the WWQM-FM simulcast which began on November 3, 2008.

)[7] The primary reason for the switch from 106.7 to 93.1 was to provide a clear signal into all of Madison, which has always been the target audience for the Rhythmic Top 40 station.