WMOR-TV (channel 32) is an independent television station licensed to Lakeland, Florida, United States, serving the Tampa Bay area.

Owned by Hearst Television, the station maintains studios on Hillsborough Avenue in east Tampa, and its transmitter is located in Riverview.

Master control and some internal operations are based at the studios of Orlando NBC affiliate WESH (channel 2) on North Wymore Road in Eatonville.

WWWB changed its call letters to WMOR-TV on September 1 that year and rebranded itself as "More TV 32"—a moniker also adopted by its Kansas City sister (now known as KCWE).

Before that, as WTMV, it showed occasional telecasts of Toronto Blue Jays games, including Nolan Ryan's seventh career no-hitter in 1991, to accommodate the Tampa Bay area's unique population of Canadian snowbirds in the days before MLB Extra Innings and MLB.tv came to prominence.

WMOR announced on March 9, 2017, that they would be the Tampa Bay Rowdies' exclusive broadcast partners for the upcoming United Soccer League season.

As part of the SAFER Act, WMOR-TV kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.

[16] Prior to the end of analog broadcasting for full-power stations in the United States, WMOR operated four repeaters in the Tampa Bay area.