[2] The three stations share offices on Slappey Boulevard in Albany; WSWG's transmitter is located in unincorporated Cook County, northeast of Adel.

WTXL-TV, the ABC affiliate in Tallahassee, ran the station for seven months but ultimately withdrew from its attempt to buy it, after which time it was off the air for three years.

Financial issues snarled Hutchens Communications ownership and led to several attempts to force a sale and the ultimate resignation of the company's namesake.

This continued until 2019, when Gray purchased Raycom Media and was forced to sell WSWG to remain under ownership limits in the market.

Peachtree Telecasting, a consortium of out-of-state investors, applied to the Federal Communications Commission (FCC) in 1978 to build a new TV station in Valdosta.

[3] The permit was issued in April 1979, and Peachtree began meeting with the major television networks, seeking an affiliation.

[5] Peachtree Telecasting investors also included Hi Ho Broadcasting, owner of ABC affiliate WDHN in Dothan, Alabama.

[17] Blaydes's parents initially sued Peachtree Telecasting for wrongful death compensation, claiming the station had been negligent in maintaining the tower.

Gary Hutchens, a local business owner whose Welcome Channel broadcast local programming on the Valdosta cable system and the owner of video production firm Georgia Video Professionals,[24][25] mounted an effort to put the station back on the air, proposing initially to return it to the air as an ABC affiliate.

[26] His Hutchens Communications (HCI) acquired the station for $1 million and announced in January 1994 that it would use its own studio facilities in conjunction with the Adel tower.

[27][28] It originally operated from temporary studios in Remerton, Georgia,[29] but it returned to the former WVGA building because no other suitable facility existed in Valdosta.

[33] Even though it technically was the affiliate in the full market, its signal did not reach Tallahassee, leaving that city without UPN programming for more than a year until W17AB, later WVUP-LP, picked up the network as well in October 1998.

[38] A new lease agreement and deal to purchase 51 percent of the station was entered in September 1998, owing to HCI's heavy indebtedness.

The deal fell apart in August, and HCI had to reestablish control of the station, dropping UPN programming for several days before it could be restored.

[38] MainStreet Broadcasting, a Pennsylvania management company with experience in turning around troubled TV stations, was brought in by the other stockholders in HCI to steady WGVP.

[41] Meanwhile, in September 2000—pursuant to early 1999 agreements between Southern Nights and HCI—SNE attempted to auction its rights to purchase Hutchens to the highest bidder on the steps of the Lowndes County courthouse.

[54][55] In addition to WSWG, Gray had accounting and human resources offices in Albany, a legacy of its establishment in the city; these were closed in 2015, with operations being consolidated at corporate headquarters in Atlanta.

In September 2023, the request was dismissed; the FCC noted it would have left no TV station licensed to Valdosta, which is a larger community than Moultrie.