WZMJ

WZMJ (93.1 MHz) is a commercial FM radio station licensed to Batesburg, South Carolina and serving the Columbia metropolitan area.

The two stations simulcast a middle of the road (MOR) format of adult music with local news and information.

Unfortunately, Majic 93.1 never took off due to strong competition from Jammin' Oldies outlet WSCQ (now known as WXBT), which launched a few months later.

But 93.1 The Hound was designed as a flanker to help sister station WWDM stay #1, ahead of Clear Channel Communications's country outlet WCOS-FM.

The music format was created by Mike Willis, a 40-year radio veteran, station owner & President/CEO of Lake Murray Communications, LLC.

According to Willis, "The format is a product of my early broadcasting and radio station influences, such as WBBQ Augusta, Georgia; WKZQ Myrtle Beach; WLS Chicago; WABC & WNBC NYC; WLAC Nashville; and WOWO Ft. Wayne, Indiana."

[3] Effective November 1, 2018, Midlands Media Group acquired WZMJ from Lake Murray Communications for $450,000.