Weeble

The catchphrase "Weebles wobble, but they don't fall down" was used in advertising during their rise in popularity in the 1970s and during successive relaunches in the early 2000s.

The line was coined by advertising executive J. Mitchell Reed in his Madison Ave Office.

[3] In 2023, PlayMonster acquired an international licence from Hasbro to manufacture and sell Weebles.

Numerous playsets were made and marketed in the US throughout the 1970s including a Haunted House,[6] Treehouse,[7] Tarzan, [8] Camper,[9] Playground,[10] Marina,[11] Circus,[12] Fun House,[13] Mickey Mouse Club Set,[14] Mickey Mouse Magic Kingdom,[15] Western Theme Set, Weekender and others.

There are 116 Weebles in total (83 regular; 21 peelable; 12 tumbling) including all egg-shaped sizes and variations made during 1971–1983.

Diddy Wishingwell figure in top of Weebles Barn Dance playset
Diagram of the principles of operation of a Weeble. The grey material is of a higher density than the red material, causing the center of mass of the object (labelled C) to be very low. This means that when the Weeble is wobbled, as in position B, the center of mass will be on the other side of the pivot point (where the Weeble is in contact with the ground), and so gravity will cause it to return to an upright position.