What They Play was a video game-centric website, aimed at helping parents learn about content in video games, and also to help them decide what games their children should play.

The site was launched in 2007 by two former Ziff Davis members, Ira Becker, executive vice-president of the Game Group, and ex-1UP.com writer and Senior vice-president of the Game Group John Davison.

[4] As of September 2011, the site no longer appears operational, and all links redirect to IGN.com or its affiliates.

The site's Twitter account has been inactive since February 2011, though no official word of closure exists; it is unclear when and why the website shut down.

The site contained a database of over 16,000 games divided by console, genre and ESRB rating.