[1] It built a ~£32 million factory[2] in Juba, making it the first manufacturing facility in the country[3] and came despite competition from imported beers from Kenya and Uganda.

[4] The malted barley, hops and yeast are imported but there were plans to work with local farmers to start brewing with cassava.

[4] On 14 January 2016, the company had announced it would be closing its brewing operations in South Sudan by mid-February due to the foreign-currency shortage restricting its ability to import raw materials.

In addition to soft dinks and beer, the company also produces spirits such as Konyagi Gin, Vladimir Vodka, Regency Whisky and Valeur Brandy.

The White Bull name comes from the distinctive cattle in the country which, according to the company, "is an important culturally treasured symbol status that the team at SSBL respects and admires.