The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor.

[9] In 2021, U.S. Customs and Border Protection (CBP) sought to re-classify White Claw in the Harmonized Tariff Schedule of the United States, when importing the product.

[13] In 2019, White Claw was noted the top-selling hard seltzer in the country, with 60 percent of the category market.

[14][15][16] Throughout 2019, White Claw's popularity grew as a result of the hard seltzer's being circulated through viral social media videos, similar to the advertising of Bang Energy Drink.

[20] Varieties Mark Anthony Brewing, the subsidiary company that produces White Claw in the U.S., operates a manufacturing plant in Glendale, Arizona,[25] and a distribution center in Hillside, New Jersey.