Including the Bang Energy brand and a beverage facility in Phoenix, Arizona, the deal came months after the company filed for Chapter 11 bankruptcy protection.

[2] Founded in 1993 by Jack Owoc, Bang's parent company manufactured and distributed sports supplements and performance beverages under the brand name VPX.

[3] In 2012, Vital created Bang, marketed as a low sugar carbonated energy drink[4] and with the mission to make high-quality nutritional supplements backed by scientific research.

[8] On November 17, 2020, it gave PepsiCo a notice of termination;[9] an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023.

The trademark case was ruled in favor of Monster and Orange Bang by an arbitrator, with Vital Pharmaceuticals owing $175 million in damages.

[36][37][39] Bang has been the subject of controversy for its attendance at Turning Point USA conferences, including a stunt in which the brand's marketers fired cash out of a "money cannon" towards the audience.

[40][41] The company also drew criticism for its response to the COVID-19 pandemic, ordering employees to attend a mandatory in-person meeting, a "dance party" promoting their Redline Noo-Fusion product, without proper social distancing or security protocols.