The WiPower system uses directed and controlled magnetic fields to replace traditional power cords.

[3][4] As such, the company's technology represents a simpler design versus alternate wireless power solutions.

[7] Founded in 2004, WiPower emerged from the University of Florida when founder Ryan Tseng began exploring the technology and developed a prototype.

[8][9] Over the following three years, the company continued research and development with the University of Florida, ultimately creating the current technology.

WiPower received coverage in the media, such as Fast Company magazine and the New York Times, and was featured on television shows, such as NBC's Today Show and CNBC's Power Lunch [10][11][12] WiPower was acquired by Qualcomm in September 2010.