The difference however is that instead of an organized business body brought into being specifically for a unique function, mass collaboration relies on free individual agents to come together and cooperate to improve a given operation or solve a problem.

The book also discusses seven new models of mass collaboration, including: The last chapter is written by viewers, and was opened for editing on February 5, 2007.

According to Tapscott and Williams, these four principles are the central concepts of wikinomics in the enterprise: In the chapter The Perfect Storm, the authors give an overview of the economic effects of the kind of transactions Web 2.0 permits.

[4]However, because of the changing usage patterns of Internet technologies, the cost of transactions has dropped so significantly that the authors assert that the market is better described by an inversion of Coase's Law.

"[5] A review of this book in Choice recommends the book for "general readers and practitioners," but cautions that the authors "present an optimistic overview of successful collaborations and business ventures", "use unique terms (e.g., marketocracy, prosumption, knowledge commons)", should have given "more consideration [to] the darker sides of human motivation as well as groupthink and mass mediocrity", and "primarily draw on their own observations of businesses and trends for the ideas presented".