[4] The game's footage was filmed with local, uncredited extras on location around Kyoto and at the Nara Dreamland amusement park.

Experimental filmmaker Craig Baldwin's 1978 short Wild Gunman features footage from the original 1974 arcade game which was re-edited, sped up, and slowed down to surreal effect.

The film establishes the antagonist's ruthless cowboy-like personality by juxtaposing directly captured clips of the game with footage of him giving an expository monologue to his sons (and the audience) while playing.

After delivering the monologue, he loses to a gunman and proceeds to shoot the game's projector screen multiple times with a real gun.

[11] In the 1989 film Back to the Future Part II, protagonist Marty McFly plays a non-existent arcade version of the NES Wild Gunman resembling a Nintendo VS. System cabinet.

[12][13] In the Super Smash Bros. series, the Duck Hunt duo can summon Wild Gunman characters to attack their opponents.

Their "Final Smash" attack causes opponents to get caught in the middle of a shootout between the gunmen and the enemy characters from Hogan's Alley.