William Pembroke Fetridge

William Pembroke Fetridge (1827-1896)[2] was a travel writer, publisher, bookseller and periodicals distributor.

[nb 1] In 1850, the Periodical Depot published and imported "English books," and served as agents for: Godey's Lady's Book; Harper & Brothers's publications such as Harper's New Monthly Magazine; Gleason's Pictorial Drawing-Room Companion; The Flag of Our Union; Fowler & Wells' phrenological works; Hollick's medical works; Graham's Magazine; Sartain's Magazine; Hunt's Merchant's Magazine and Commercial Review; James Braithwaite's Retrospect of Medicine; Rankin's Abstract of the Medical Sciences; Law Library; London Lancet; "the foreign reviews, ... British and foreign medical reviews, ... Democratic and Whig reviews, ... London newspapers.

"[7] The Periodical Arcade also sold Jacob Townsend's Genuine Sarsparilla; and "The Balm of a Thousand Flowers," a soap compound of "oil, ashes and alcohol.

[4] Harper's publishing company sent Fetridge to Europe around 1862 to compile a travel guide.

His son Henry took over as chief editor and director of Fetridge's Handbooks for Travelers in Europe and the East.