World Liberty Financial is a decentralized finance protocol founded in 2024; Donald Trump's company title is "chief crypto advocate", Barron Trump is listed as the project's "DeFi (decentralized finance) visionary", and Eric Trump and Donald Trump Jr. each have the title, "Web3 ambassador.
"[1][2][3] Steve Witkoff's son Zach Witkoff is a co-founder of the company.
It has been marketed as a portal for traders to invest in cryptocurrency, and use those cryptocurrency assets for both borrowing and lending.
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