(Smart) and "Pilipino sa Turismo'y Aktibo" (Philippine Tourism Authority, ABS-CBN and Star Music).
The following personalities from the entertainment and political field lent their popularity to promote tourism to mainstream audiences during that time:[5][6]
and also had expanded lyrics with the addition of other artists including Pepe Smith, Zsa Zsa Padilla, Martin Nievera, Jaya, Kitchie Nadal, Kyla, Jay R, Billy Crawford, Aiza Seguerra, Nikki Gil, Yeng Constantino and Sam Concepcion among others, with additional spoken parts from Dolphy and Manny Pacquiao.
A few of the artists were absorbed from the original version such as Gibbs, Alcasid, Jim Paredes and Boboy Garovillo (of the APO Hiking Society) and Villegas.
[9] In 2003, the Wow Philippines campaign was named as the Best Marketing Effort of a National Tourism Organization in the overall category in 2002 at the Internationale Tourismus Bourse.