It was initially due for completion in March 2014, but its opening was postponed to coincide with the Formula One Grand Prix season finale that took place at the Yas Marina Circuit and the mall was officially inaugurated in November 2014.

[18] These include Ladurée, Texas De Brazil, Carluccio's, Tim Hortons, Starbucks, The Cheesecake Factory and Le Pain Quotidien.

It includes guest appearances by social media stars and technical experts from the gaming industry, as well as influencers from around the world.

It is hosted in collaboration with Grazia Middle East and features catwalk shows, jewelry displays, customization workshops, pop-up shops and a design competition.

During that time, Yas Mall hosts a parade of performances by jugglers, dancers and musicians, as well as hourly prizes and giveaways.

[23] The Black and White Sale is a five-day event at Yas Mall that offers discounts ranging from 25% to 90% at selected stores, along with a Spend & Win competition.