Zentropy Partners is the defunct name for an existing global internet professional services company headquartered in Los Angeles, CA.
[3] The name "Zentropy" is a play on the words "Zen" (the doctrine that enlightenment can be obtained through direct intuitive insight) and "Entropy" (a measure of the amount of energy in a system that is available for work).
Locations included Los Angeles, London, New York, Paris, Frankfurt, Madrid, Minneapolis, Sydney, São Paulo and Warsaw.
[13] In May 2001, amongst an atmosphere of decreasing earnings and profits, IPG realigned many of its subdivisions and merged McCann Relationship Marketing with Zentropy Partners.
[14] At this time it was decided that use of the Zentropy name would be reduced and that the newly organized division would shift to operation under the name MRM Partners Worldwide, now MRM//McCann.