[2] It is active exclusively in the non-tobacco luxury goods segment and offers a range of upscale products.

[3] The company owns and manages the brand Davidoff for watches, leather goods, writing instruments, men's and women's fashion accessories (such as ties, foulards and cufflinks), fragrances, eyewear, coffee and cognac.

[4] Public health researchers have suggested that this was in order to engage in trademark diversification (also known as "brand stretching") to promote the tobacco products, because it allows for advertising the brand in the face of restrictions on the direct promotion of tobacco products.

In 1988, the brand's[14] most renowned fragrance, Davidoff Cool Water, was launched.

[22][23] In 2013, Davidoff launched their collection of luxury watches and accessories in the UK, which were distributed by Nuval.