Zune Social

[1] It has been compared to iLike and Last.fm in that it tracked and displayed, or "scrobbled", songs that the user had played.

It was a Flash-based widget that could be embedded on other sites and social networking pages (Myspace, Facebook, etc.).

Clicking a song, artist, or album would bring up the respective page on the Social website.

Comparisons to Microsoft's Xbox Live Gamertag were inevitable, as the two services use the same back-end.

Only albums that were in AMG and Zune Marketplace were shown, and plays were kept in the database for 28 days only.

An example Zune Card of Zune blogger Cesar Menendez (a.k.a. "Zune Insider")