[2] At 163 Street, Mayfield Road turns east and becomes the main segment of 111 Avenue; it forms the boundary between the residential areas of the former town of Jasper Place and Northwest Industrial District.

At 142 Street, 111 Avenue passes through the Edmonton's Central core residential neighbourhoods, passing a number of landmarks including the Telus World of Science, Westmount Centre, Kingsway Mall, Royal Alexandra Hospital, and Glenrose Rehabilitation Hospital.

To the east, it enters post-World War II neighbourhoods that are aligned with the North Saskatchewan River and at 76 Street, just west of Wayne Gretzky Drive, it begins run northeast.

Coordinate a streetscape plan that incorporates landscape infrastructure conducive to enhancing connectivity to surrounding initiatives and projects.

Currently, Façade Improvement Program funding is limited to projects within existing Business Revitalization Zone boundaries.