Carla Ward was appointed manager ahead of the new season on 13 August 2020, taking over from Charlie Baxter who had been put in charge on an interim basis following the departure of Marta Tejedor during the previous campaign.

[1] On 5 April 2021, it was revealed a formal letter signed by all Birmingham City players had been sent to the club's board with a list of complaints including concerns about working conditions, lack of gym facilities, medical support, travel provisions, squad size and part-time coaching staff which would contradict WSL licensing rules.

Numerous requests by the squad to meet with the board had previously been rejected and there was a fear that the club was not committed to funding a full-time team for the following season with only three players under contract past June 2021.

[3] On 8 April, the letter was addressed in a club statement with the board expressing their disappointment an internal issue was made public, refuting the factual accuracy of many of the points reported and citing the ongoing COVID-19 pandemic as context for both the financial strain and practical difficulties with regards to providing adequate facilities but reaffirming they were still committed to supporting the team.

The statement also confirmed a deal had been agreed to host the women's team's home games at the club's main St Andrew's stadium for the 2021–22 season.