[1] Founded in 2004, 3G Capital evolved from the Brazilian investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles.

[1][2] The firm is best known for its long-term investments in Anheuser-Busch InBev, Restaurant Brands International (Burger King, Tim Hortons, Firehouse Subs, and Popeyes Louisiana Kitchen), Hunter Douglas, Kraft Heinz as well as partnering with Berkshire Hathaway for its acquisitions.

[14][15] In September 2021, Kraft Heinz announced that Hemmer, a Brazilian company focused on condiments and sauces, was acquired for an undisclosed amount.

[23] On December 30, 2021, 3G Capital entered into a definitive agreement to acquire 75% of interest in Hunter Douglas, a global market leader in window coverings and a major manufacturer of architectural products.

After a disastrous quarter for Kraft Heinz in 2019, some investors pointed fingers at 3G’s penchant for strong cost-cutting without an adequate attention to innovation.