Aishiteruze Baby is a series that revolves around the life of Kippei, a popular high-school playboy who flirts with any girl he sees, without thinking about their feelings.

It was directed by Masaharu Okuwaki, with music by Miki Kasamatsu and character designs by Junko Yamanaka and Masatomo Sudo.

[citation needed] The series was initially broadcast in 26 episodes across Japan on Animax from 3 April 2004 to 9 October 2004.

The reviewer praised the clean use of backgrounds, well-differentiated character designs, and Maki's handling of delicate issues such as the rival, Miki, and parental abandonment, while still keeping a comic tone.

The reviewer criticized the art of the anime adaptation as not as successful as the manga, being done in a simpler style, but praised the Japanese voice actors as well as mood-setting of the opening song, "Sunny Side Up.