For decades, it manufactured traditional weatherproof raincoats in black, brown and beige, but the collaboration with Quant led to new fabrics including PVC and nylon, and a range of bright and vibrant colours.

After the First World War, Reuben Satinoff moved from the United States to the UK, and founded the London Waterproof Company (Silkimac) and soon afterwards created Alligator Rainwear as a subsidiary.

[6] For decades, Alligator had manufactured traditional weatherproof raincoats in black, brown and beige, but the arrangement with Quant led to the use of new materials such as PVC and nylon, in a range of bright and vibrant colours.

[7] At its peak in the 1960s and 1970s, Alligator had a turnover of £5 million per year, concessions UK-wide in House of Fraser and Debenhams department stores, and was exporting its products to Europe and North America.

[1] In 2011, Baker Street Clothing won a four-year legal case against Lacoste, who argued that people would confuse the trademark Alligator with their crocodile logo.