Alticor is a privately owned American corporation run by the DeVos and Van Andel families.

[6][7] In 2006, Alticor purchased cosmetics maker Gurwitch Products from Neiman Marcus Group Inc. and operated it as a wholly owned subsidiary until Gurwitch was acquired by Shiseido in 2016.

[9] Pyxis Innovations Inc., formed in 2000, purchased ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.[10] AHC+Hospitality, formerly Amway Hotel Corporation, is the Alticor hotel subsidiary.

AHC owns several hotels in Grand Rapids and the British Virgin Islands.

In February 2017, CWD Real Estate Development indicated plans to convert a downtown Grand Rapids building into an AC Hotels by Marriott with 130 rooms to be operated by AHC.