"[6] The economic growth of the American Pop Corn Company was further supported by the rise in popularity of radio, movie theaters, and television in the 1930s and 1940s.

Additionally, popcorn was an affordable food during the Great Depression, and its popularity continued to grow during the economic boom following World War II.

Cloid's grandson, Wrede Smith, led a project in collaboration with the Sioux City Chamber of Commerce to rechannel the river.

[7] To strengthen the Jolly Time brand in the face of increased competition, the company began using celebrity endorsements, including figures like Danny Kaye, Bob Hope, and Ozzie and Harriet Nelson, and advertised on popular game shows such as Let's Make a Deal.

Jolly Time capitalized on this by introducing microwave popcorn, which led to increased sales and the construction of a new plant.

[9] In response to the complaint, popcorn manufacturers, including the American Pop Corn Company (Jolly Time), no longer use diacetyl in their products.