Pop Secret

Pop Secret is an American brand of popcorn owned by Our Home.

[2] Pop Secret was previously manufactured by General Mills and was purchased by the Diamond Foods in September 2008, for about $190 million.

[3][4] Snyder's-Lance purchased the brand from Diamond in 2016 and the company itself was acquired by Campbell's a year later.

[5][1] Pop Secret formerly sponsored an annual NASCAR race called the "Pop Secret Microwave Popcorn 400" at Rockingham Speedway in North Carolina, as well as the race it was replaced by in 2004, the "Pop Secret 500" at Auto Club Speedway in Fontana, California.

On September 15, 2015, it was announced that Pop Secret would become the official popcorn of the Disneyland Resort and the Walt Disney World Resort, as well as becoming the title sponsor of the nighttime show Fantasmic!