Jiffy Pop

The product consists of popcorn kernels, oil, and flavoring agents contained within a foil-covered, disposable aluminum pan.

Once the paper outer covering is removed, the pan is held by an attached handle over a heat source such as a stove burner or campfire and gently agitated, causing the kernels to pop and push outward against the foil.

Jiffy Pop is one of the few brands that continues to sell popcorn in pre-packaged pans ready for cooking.

In 1976, the stage magician Harry Blackstone Jr. was endorsing what the television-commercial jingle called "the magic treat — as much fun to make as it is to eat".

The slogan was repeated several times to highlight the fact that Jiffy Pop is "as much fun to make as it is to eat".