The concept was first floated in the late 1960s, but the company delayed the product due to uncertainty of the market appeal.

Lolly Gobble Bliss Bombs were known for their colourful packaging, which featured surreal psychedelic artwork, reminiscent of Peter Max, Robert Crumb or The Fabulous Furry Freak Brothers.

The initial marketing was developed by Frank Margan, the creative director at John Singleton's SPASM agency.

Lolly Gobble Bliss Bombs were launched by margarine maker Marrickville Holdings in the early 1970s, generating significant sales in the mid and late 1970s.

[5] In 1980 Marrickville Holdings were purchased by Allied Mills, which continued to advertise the brand despite flagging sales.