Smartfood is an American brand of pre-popped, flavored popcorn, founded in 1984 by Annie Withey, Andrew Martin, and Ken Meyers in Marlborough, Massachusetts.
Smartfood was first created in 1985 by Andrew Martin - chairman and CEO, Ken Meyers- VP of operations, and Martin's wife Annie Withey- VP of consumer relations, in Hampton, Connecticut.
Smartfood was first marketed under the registered brand name in 1985, and was manufactured in Marlborough, Massachusetts.
We wanted quality and we were up against the negative consumer image, because pre-popped popcorn in a bag was considered garbage, not worth the money because it is not fresh and you can make it better and cheaper at home."
Withey and Martin later formed Annie's Homegrown, which markets macaroni and cheese, pasta, and other organic products.