Amp'd Mobile was a cellular phone service launched in the United States in late 2005, and in Canada in early 2007.

The company was a Mobile Virtual Network Operator offering 3G voice and data services over the Verizon Wireless EV-DO network, including text and picture messaging, push-to-talk, and over-the-air downloadable applications and content (including Video on Demand) from its Amp'd Live service.

The service targeted 18- to 35-year-olds, and was the first integrated mobile entertainment company for youth, young professionals and early adopters, similar to Helio.

The adult animated series Lil' Bush aired on Amp'd Live TV before being picked up by Comedy Central.

Amp'd managed the marketing and multimedia content, while Telus Mobility handled the billing, customer care, retail aspects, and network.

Multimedia content was quickly pulled down, but users could still obtain a similar service from Telus Mobility or other providers.

Koodo does, however, offer customizable budget plans for unlimited SMS, MMS, social networking, and up to 10 GB of Internet data.

On July 21, 2007 text messages began to be sent to Amp'd Mobile customer phones that stated: Your svc may be disconnected on 7.24 @ 12:01 am.

For info go to http://www.prexarmobile.com Archived 2007-09-12 at the Wayback Machine As of June 2008, the Prexar Mobile website and brand is defunct.

[8] On July 26, 2007, Amp'd sent a text message that gave additional information on how bankruptcy would affect its subscribers' agreement.

Its name, brand, and mascot "Clarity the Amp'd Mobile Dog" were included in many of the show's skits during the Spring 2007 season.

Amp'd Mobile was the title sponsor for the American Motorcyclist Association (AMA) Supercross series for 2006 and 2007.